What is all the fuss about Mailmark? Will it change how you use direct mail? We’ll let you decide, but we believe this could be the first serious innovation in Direct Mail for many years.. We’re behind Mailmark, are you?
It’s easy to knock the Royal Mail, as we often do on this site, but when they do deliver, we must give them the credit they are due. In the same week we see the Royal Mail IPO, we have more announcements about their latest innovation – Mailmark™, which is destined to deliver much needed
Source: Print Week The first national strike ballot of Royal Mail workers since 2009 could go ahead by September after 500 Communication Workers Union (CWU) representatives voted unanimously for the move. At a time when the Direct Mail channel needs all the support it can get in order to justify its inclusion in the marketing