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Mail in the Home #Mailmen
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Mail in the Mind #Mailmen
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Mail in the Heart #Mailmen
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Hats off to those MarketReach guys at Royal Mail for #Mailmen
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Royal Mail Supports Mailmark Launch with a £500k Industry Fund
Royal Mail really do want Mailmark to work for the UK DM industry and have listened to the Mail Producers’ concerns about integration costs. They have allocated £500,000 from the £70m product investment pot to a fund designed to ease the cost associated with delivery of Mailmark services within Mail Producers. There’s also confirmation of…
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Single Source VAT Bombshell
HMRC have flexed their muscles at last and have confirmed their position on Single Source VAT mitigation for postage. It’s not good news for many in the industry that have been working with single-source solutions for Financial Services and Charity Direct Mail. The DMA (UK) received confirmation from HMRC this week, with the following extract clearly…
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Sloppy & Potentially Costly DM Production
The letterbox isn’t what it used to be. Rarely will I get more than one personalised marketing piece through my door each day. This means that when I do receive mail, it is always opened and its content digested. As you’d expect I also look at the piece with a professional eye… Today’s letterbox had a colourful, inviting piece…
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VAT Mitigation Guidance
Came across a slightly ‘old’ document from the DMA (UK) today, which gives some great detail about how to manage Direct Mail production in order to mitigate VAT for Charities and businesses in the Financial Services markets. Download the guidelines – DMA Guide to VAT Mitigation As always, check with HMRC for any updates to these guidelines…
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UK letter volumes in structural decline..?
Stumbled across the following statement from Royal Mail Group, which gives a good insight into their medium term plans for growth in the Advertising Letters market. Let’s hope they make a positive impact for the whole of the industry’s sake. The Royal Mail Group’s strategy – “Royal Mail is no longer just a UK-focused, letters…
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What to expect from your Mailmark reporting
Mailmark’s slick, elegant, data rich reporting platform looks impressive. The question is, will clients know what to do with this information to gain true value from it?
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