What is all the fuss about Mailmark? Will it change how you use direct mail? We’ll let you decide, but we believe this could be the first serious innovation in Direct Mail for many years.. We’re behind Mailmark, are you?
It’s easy to knock the Royal Mail, as we often do on this site, but when they do deliver, we must give them the credit they are due. In the same week we see the Royal Mail IPO, we have more announcements about their latest innovation – Mailmark™, which is destined to deliver much needed
If you haven’t already come across Royal Mail’s latest reinvention of the PAF Licensing model, take a look at the consultation document on the PoweredbyPAF web site – http://www.poweredbypaf.com/licensing-centre/public/data/documents/PAF_Licensing_Proposal.pdf In summary, Royal Mail is proposing that they change the way PAF is charged for to a transactional usage model (Pay per Click). From the face of
Royal Mail have announced that it is entering into consultation over the PAF pricing model once again. We’ll let you make up your mind about whether this is a long awaited u-turn by Royal Mail, but a Wholesaler channel lead Usage Model seems likely to be on its way. You can find out more by