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Giving the market a little shake…
Our friends at The Software Bureau look like they’re up for a scrap to increase market share with their latest campaign. They’re giving away the base module of their SwiftSort, Bulk Mail data sortation application FREE of charge! Not bad getting a piece of software that will save you $$$ on postage costs and not being…
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What to expect from your Mailmark reporting
Mailmark’s slick, elegant, data rich reporting platform looks impressive. The question is, will clients know what to do with this information to gain true value from it?
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Mailmark Unveiled
What is all the fuss about Mailmark? Will it change how you use direct mail? We’ll let you decide, but we believe this could be the first serious innovation in Direct Mail for many years.. We’re behind Mailmark, are you?
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Is Mailmark Direct Mail’s Salvation?
It’s easy to knock the Royal Mail, as we often do on this site, but when they do deliver, we must give them the credit they are due. In the same week we see the Royal Mail IPO, we have more announcements about their latest innovation – Mailmark™, which is destined to deliver much needed…
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Royal Mail PAF Licensing Consultation
If you haven’t already come across Royal Mail’s latest reinvention of the PAF Licensing model, take a look at the consultation document on the PoweredbyPAF web site – http://www.poweredbypaf.com/licensing-centre/public/data/documents/PAF_Licensing_Proposal.pdf In summary, Royal Mail is proposing that they change the way PAF is charged for to a transactional usage model (Pay per Click). From the face of…
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Matches made in Heaven
Boffins have been working on sophisticated algorithms for name and address matching since the days of the mainframe, with each iteration becoming more and more sophisticated, working harder and harder to uncover contact duplicates within and between data sets. Controlling these matching techniques according to the purpose of the match is something the data owner…
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Royal Mail U-Turn on PAF Pricing Model?
Royal Mail have announced that it is entering into consultation over the PAF pricing model once again. We’ll let you make up your mind about whether this is a long awaited u-turn by Royal Mail, but a Wholesaler channel lead Usage Model seems likely to be on its way. You can find out more by…
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CWU agrees Royal Mail strike ballot
Source: Print Week The first national strike ballot of Royal Mail workers since 2009 could go ahead by September after 500 Communication Workers Union (CWU) representatives voted unanimously for the move. At a time when the Direct Mail channel needs all the support it can get in order to justify its inclusion in the marketing…
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Consequences of Data Quality Failures
Our Industry just doesn’t need these headlines.. Twice in as many weeks we have seen headlines likes these relating to sloppy data quality from two of the UK’s largest brands. First up, we have Tesco who seem to have been a bit remiss when dealing with consumer data updates, such as ‘Deceased’! If you’re going…
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