Here’s an update on how things are progressing with the new Mailmark service from Royal Mail.
The Mailmark technology went live across Royal Mail network in February 2014 and we were delighted to post the first Mailmark mailings on our own payslips. Our customers have been live since March this year and so far over 100M Mailmark barcoded items have been posted. Around 15 large Mailing Houses are now Mailmark enabled and we are expecting a significant increase in volumes over the next month or so as a number of other mailing houses come on line.
We’re now delighted to report that we have several of our biggest customers using Mailmark Analytics live on a daily basis. There were a few bugs in the software in the early days and this was to be expected. But these have now largely been fixed and our team are continually working to improve the online reporting experience.
Use of the Mailmark barcode will improve the quality of mail and make it easier for us to process. For that reason we expect to offer Mailmark services at a more favourable price than equivalent Barcode and OCR services. Mailmark pricing will be announced as part of the 2015 tariff changes.
We will also be reviewing the availability of our other product options although we are committed to retaining CBC until at least 2016.
As word is spreading about the new Mailmark technology, we have seen a significant increase in interest and demands on the time of our team. So to help everyone get started on the Mailmark journey as quickly as they would like, we have redeveloped our website to clearly show the steps that Mail Producers and posting customers will need to take in order to get Mailmark enabled. All of the supporting documentation is available on the site and further support is offered through targeted seminars, the dates of which can be found online. Please visit www.royalmail.com/mailmark to find out more.
Not included in the Royal Mail update is that TNT Post have also now gone live with Mailmark postings. However, UK Mail are still ‘head scratching’ their solution. We have been lead to believe that UKM will have their solution finalised by the end of August, so all being well they will be ready to accept live postings in the Autumn. No news from Secured Mail I’m afraid, although we believe they have a solution in place.
The pricing strategy for Mailmark mentioned above is critical to the future of the service. It now looks very likely that Mailmark will become the de facto cheapest method of posting bulk volumes of mail in 2015. When this happens, let’s just hope the industry is ready and able to support customers wishing to use this service.
For us, Mailmark has particular value in providing better transparency across the supply chain. In particular in relation to postings via a DSA provider. There will be no excuses as to why mail has not dropped when you thought it might – it will be clear where service failures have occurred. This also opens up innovation opportunities, where suppliers will be able to consolidate MI from the DSA providers with that provided by the Mailmark service. Perhaps before too long we will be able to see an end to end audit of postings from the mail producer to the walk delivery sort…