If you haven’t already come across Royal Mail’s latest reinvention of the PAF Licensing model, take a look at the consultation document on the PoweredbyPAF web site – http://www.poweredbypaf.com/licensing-centre/public/data/documents/PAF_Licensing_Proposal.pdf
In summary, Royal Mail is proposing that they change the way PAF is charged for to a transactional usage model (Pay per Click). From the face of it, this sounds quite reasonable, until you see the rates being bandied around by Royal Mail…
Rates have been quoted as being between 1p to 8p per match! These sort of figures wouldn’t scare a business involved in online data capture or rapid addressing within a call centre, however, when it comes to batch address enhancement or appending a Delivery Point Suffix (DPS) to a Direct Mail address file, the sums are ridiculous!
To add insult to injury, they are also proposing that PAF licensees will become their debt collection agencies – passing the entire credit risk onto the licensees, as well as the administrative burden associated with managing the process.
If you haven’t done so yet, I would plead with you to join in with the consultation process in order to defend our industry from the blinkered bureaucrats within Royal Mail who quite obviously haven’t thought this one through – http://www.poweredbypaf.com/licensing-centre/public/assurance