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Boffins have been working on sophisticated algorithms for name and address matching since the days of the mainframe, with each iteration becoming more and more sophisticated, working harder and harder to uncover contact duplicates within and between data sets. Controlling these matching techniques according to the purpose of the match is something the data owner
Royal Mail have announced that it is entering into consultation over the PAF pricing model once again. We’ll let you make up your mind about whether this is a long awaited u-turn by Royal Mail, but a Wholesaler channel lead Usage Model seems likely to be on its way. You can find out more by
Source: Print Week The first national strike ballot of Royal Mail workers since 2009 could go ahead by September after 500 Communication Workers Union (CWU) representatives voted unanimously for the move. At a time when the Direct Mail channel needs all the support it can get in order to justify its inclusion in the marketing
Our Industry just doesn’t need these headlines.. Twice in as many weeks we have seen headlines likes these relating to sloppy data quality from two of the UK’s largest brands. First up, we have Tesco who seem to have been a bit remiss when dealing with consumer data updates, such as ‘Deceased’! If you’re going
120 minutes to create our new web site!